Frequently asked questions
FAQ about ChatGPT Ads, GEO & AEO
The most important questions about AI advertising, agency support and organic AI visibility.
Paid advertising placements around ChatGPT or AI-assisted conversations. They are designed for targeted reach and are considered separately from organic answers.
No. Paid ads are not an automatic ranking factor for organic AI answers. For organic visibility we use separate GEO and AEO measures.
Especially businesses with clear offers, products that require explanation, B2B leads, SaaS, e-commerce and services addressing specific user problems.
Strategy, setup, campaign structure, ad copy, creatives, landing pages, tracking, reporting and continuous optimization.
The SQUUA agency fee and the media budget are separate. When using the customer’s own advertising account, the actual media costs are billed directly by OpenAI using the payment method stored in Ads Manager. SQUUA invoices only the booked agency service and, where applicable, the one-time setup separately.
Generative Engine Optimization optimizes content and signals for generative search and answer systems.
Answer Engine Optimization structures content to answer specific user questions as clearly and usefully as possible.
Paid campaigns can generate data quickly. Reliable optimization decisions, however, require sufficient volume. Organic GEO/AEO effects are more long-term.
Yes. Strategy consulting, setup and ongoing support can also be designed as white-label services for partner agencies.
Depending on availability in your country, ads may be shown to eligible adult users on ChatGPT Free and Go, generally below a ChatGPT response and clearly labeled as sponsored. OpenAI is also testing additional visual ad formats. Ads are not shown on Plus, Pro, Business, Enterprise or Edu accounts, to users identified as under 18, in Temporary Chats, or around sensitive or regulated topics. Availability and formats may change by country over time.